“90 per cent of my job is to fail.”
Speaking at an event recently, that’s how the head of a digital company’s Australian division described her job. She was tasked with taking risks on an ongoing basis, with the understanding that only a handful of her initiatives would work, and that this was acceptable. Only this way could her company stay on the leading edge of innovation.
Imagine the head of an Australian Big Four bank telling shareholders the same thing. It would never happen, and neither should it.