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Kate Miller
Honner Media
+61 2 8248 3753

Media Release



The Great Generational Shift - a landmark global report by Hudson - explains why the differences between generations will reshape the workplace

Sydney, Australia – 9 October, 2014 – Hudson, a leading provider of specialised recruitment, talent management and RPO solutions in Asia Pacific, today released The Great Generational Shift a landmark report looking at the changing nature of workplaces and offering ways to address multi-generational challenges, based on an assessment of over 28,000 professionals across the globe.

The release of The Great Generational Shift report coincides with a window in which changing work dynamics is on the agenda for all generations. With Generation Z now starting to enter the workforce and Baby Boomers beginning to retire, the old placeholders no longer fit.

Simon Moylan, Hudson Executive General Manager of Talent Management – Asia-Pacific said: “Generation Y is no longer the baby, Generation X no longer the middle child and Boomers no longer the parent. Everyone is moving up a step. The leadership implications will need to be reckoned with.”

Hudson’s research provides data on the personality traits that drive Generation Y, Generation X and the Baby Boomers. By understanding the traits, managers will gain a clearer idea of how the nature of leadership is changing and be better placed to comprehend, predict and manage the behaviour of people from the three groups. Most importantly, the research provides organisations and individuals insight into who their future leaders and stakeholders will be.

“Members of Generation Y are arriving at positions of seniority, and are bringing a new management style,” Mr. Moylan said. “Generation Y are masters of abstract and conceptual thinking. They are highly ambitious, socially confident and relational. However, The Great Generational Shift research also shows that they score much lower on traditional leadership traits.”

Conversely, Hudson’s research finds that Baby Boomers – especially males – have plenty of traditional leadership strengths, being ‘decisive’, ‘motivating’, ‘persuasive’ and ‘strategic’. Baby Boomers are also open-minded and innovative.

Generation X, which is sandwiched between the other two generations, appears socially progressive and an ambitious driver of change. They are stronger on traditional leadership traits than Generation Y, yet are more people-oriented and socially confident than the Baby Boomers.

By comparing the personality traits of the three generations, The Great Generational Shift identifies the implications for thriving – and surviving - in a multi-generational workplace.

Baby Boomers, for instance, will need to embrace change, avoid judgments and adjust their expectations. Generation X members will need to become natural diplomats as they move into (or occupy) senior management positions. Generation Y members, often misunderstood by others, should seek workplaces where they can experience motivation and persuasion in action.

“More than ever before, it is imperative that organisations understand the profound psychological differences in how the various generations think, act and lead,” said Mr. Moylan. “Organisations need to understand what it is that motivates their employees and connect the dots between the motivational drivers of those in different ages and stages. Out-of-the-box thinking, innovation and a focus on strategic risks require a new kind of leader. Organisations should decide whether their leaders of today are the right leaders for tomorrow”

The generations at a glance

Baby Boomers

  • Strong on traditional leadership traits – ‘leading’, ‘decisive’, ‘motivating’, ‘persuasive’ and ‘strategic’
  • Open-minded and innovative

Generation X

  • Socially progressive, change-oriented, confident and culturally sensitive
  • Counter balance to the more dominant characteristics of other generations

Generation Y

  • Masters of abstract and conceptual thinking
  • Meticulous, highly ambitious, socially confident and relational
  • Severely lacking in ‘traditional’ leadership skills

Source: Hudson, The Great Generational Shift research

Notes to Editors

The Great Generational Shift involved 28,000 psychometric assessments which were undertaken using Hudson’s proprietary Business Attitudes Questionnaire. The assessments were made in 22 different languages. The survey included Baby Boomers (born in 1946-64), Generation X (born in 1965-79) and Generation Y (born in 1980-94).

The research looked at various personality traits including emotional stability, extroversion, openness, altruism, conscientiousness and professional factors.

The results were analysed at Hudson’s global R&D centre in Belgium and combined with insights from Hudson’s global Talent Management team.


For a full copy of the report, print-ready graphs or to arrange an interview, please contact:

Kate Miller
Honner Media
+61 2 8248 3753

About Hudson

Hudson is a global talent solutions company with expertise in leadership and specialized recruitment, contracting solutions, recruitment process outsourcing, talent management and eDiscovery. We help our clients and candidates succeed by leveraging our expertise, deep industry and market knowledge, and proprietary assessment tools and techniques. Operating in 20 countries through relationships with millions of specialized professionals, we bring an unparalleled ability to match talent with opportunities by assessing, recruiting, developing and engaging the best and brightest people for our clients. We combine broad geographic presence, world-class talent solutions and a tailored, consultative approach to help businesses and professionals achieve higher performance and outstanding results. More information is available at

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